Thursday afternoon and people were already shopping, selling, wheeling and dealing! (PC: Shane Glynn: chiefnoofficer_ on IG)
Thefts - It is sad when there is theft at a pen show. The LA Pen Show has had a notoriously bad reputation for thefts; most recently a whole suitcase being stolen on Thursday, as well as trays at Sarj Minhas’ and Ray Walters’ tables among others. At this show, there were a few items stolen from several different vendors, but it was much less than in past years. Is that because thieves didn’t know the show was happening? Not sure, but the security at the front were pretty vigilant about making sure people had wristbands or badges before entering. When I left my badge at the F-C table, I was escorted to my table where I showed my badge. Over the top? I don’t think so. I hope that it was enough of a deterrent to keep the thefts low.
In other theft-related news, the folks from Urushi Pen had their rental car broken into while in LA after the show (not at the hotel) and had all their luggage stolen, including a lot of Danitrio and ShiZen pens. Please be on the lookout for sales of these pens. Just another sad reminder to be careful of leaving valuable stuff in your car, even if it’s in the trunk.
A few thoughts (which I will also share with the organizers, Frank Zhang of Nahvalur (formerly Narwhal) Pens and Mario Campa of Toys from the Attic):
- More hype/social media/advertising - A lot of people did not know that this show was happening, only that the LA Show was canceled this year. If you look at the CA Pen Show IG account, you will see a whopping 8 posts, 5 of which were posted AFTER the show started. The account has fewer than 600 followers, which means, even if they posted more, their reach would be limited. In addition, they did make Facebook posts to some fountain pen groups, but not enough. I think they should have also reached out to the area’s stationery stores as well as pen groups like GLAMPIG (Greater LA Metro Pen & Ink Group) and Orange County Pen Club to get folks excited about the show and to spread the news.
- More attendees - I think it would have been better with more people at the show. Maybe it’s related to the above, in that people didn’t know about it? Or maybe they did but were worried about it being a first time show? Maybe they had bad experiences prior? Maybe it was Super Bowl weekend? Nobody really knows but I think more people in the door definitely would have helped sales, especially for some of the lesser known vendors.
- Classes/seminars - I spoke with the organizers who told me that this was one thing that they didn’t spend enough energy on, and that they would work on that next year.
- Bigger room for Thursday’s Vendor/weekend pass trading day - I think more people would have brought their goods and spent more time if it was held in a bigger room.
- Teensy logo change? - Once you see it, it’s hard to unsee it, but the logo for the show looks like “Galifornia” instead of “California. I heard so many jokes about it when the logo first came out and during the show too. Just a teensy little design change and I think it would be fine.
- Water - THANK YOU for making lots of water available outside the ballroom. It may not seem like much, but it’s nice to be able to step out of the ballroom and grab a quick cup of water. It is easy for folks who spend all day, in a dry, air-conditioned ballroom, talking about their products, to get dehydrated, so I was very grateful for that.
I think this show had a lot going for it, namely two organizers who wanted to do better than what had been done in the past, and vendors who were more than ready for it. That said, there is room for improvement (hence this score) and I think they should be more than able to build on this first admirable effort.
Score - 7/10
Report Card:
0-50 Oof, do not attend
51-70 Show is alright
70-80 Show is solid
80-90 Show is pretty darned good!
91-100 REALLY good show and not to be missed