Can’t ask for a more beautiful day for a pen show!
This is the fourth year in a row where I didn’t work for any vendors at this show, which freed me up to do whatever, whenever, and however much I wanted. This is both awesome but extra dangerous for the wallet, lol.
Similar to last year, when there were 145-150 vendors, there were 150 vendors listed on the show website this year. This doesn’t include any vendors which may have shared tables. The show continues to use as many rooms as possible for classes, seminars, etc. including those on other floors of the Westin or over at the Aloft across the parking lot. The biggest change to the show layout was the addition of the Bayshore room to house 20 vendors, primarily stationery-focused. This resulted in a roomier feel to the show as a whole, rather than the insane traffic jams of past years. Don’t get me wrong, it wasn’t wide aisles like SF Stationery Fest or other shows where you could fit multiple double-wide strollers, but it was a significant improvement. More on that later.
One of the biggest draws of the San Francisco Pen Show is the large number of international vendors, especially from Asia. There are vendors from Japan, Hong Kong, Taiwan, Singapore, and more. Many of these vendors don’t go to any other US shows. We also get folks from the other side of the Atlantic like the UK, Italy, Germany, Croatia, Turkey, etc. It is this variety that continues to attract both attendees and vendors. It’s not just the diversity of geography, but also in the products they create and bring to this show.