(This is a guest post by Jon Bemis. You can find Jon on Twitter @jtower42.)
Episode IV: A New Pen
"Force Friday," as it was called, was one of the most impressive marketing and merchandising accomplishments I've seen as a consumer. A few teases, a few leaks, and then BOOM, Star Wars swag everywhere. Lego. Furniture. Toys, of course. Apparel. Thursday, nothing. Friday, it was as if though thousands of retailers cried out in joy and were suddenly overwhelmed with shoppers.
I was enjoying watching the hype and goings-on via social media in a sort of detached way when a tweet from a pen retailer popped into my feed and my eyes bugged out like Jar-Jar Binks'. Hands trembling, ears filled with the sound of rushing water, I clicked on a link that included the words "Star Wars" and "pen."
I've been a Star Wars fan as far back as I can remember. I was born after Episode IV came out, but I remember it being shown on network TV when I was a kid, back when you couldn't just pull up stuff on Netflix and VHS tapes were $100 a pop. My parents said I could stay up late to watch if I put my PJ's on before the movie started, and I remember selecting jammies with multi-colored stripes because they looked like blasters firing. On my second date with my future wife, just as the Fox fanfare was playing, I leaned over and whispered to her, "I saw Episode I FIVE TIMES in the theater."" And today, I am introducing my four daughters to the Star Wars universe.
So of course I was drawn to the "fine writing instruments" Force Friday tie-in, the Cross Townsend Star Wars Limited Editions. There were three designs - C-3PO, Stormtrooper, and Darth Vader. These were the pens I was looking for, and I immediately ordered all three.
Little did I know that much of the rest of the pen world was reacting differently. The Fountain Pen Network Facebook page was a wretched hive of scum and villany. Reactions ranged from the ostensibly helpful ("Keep an eye out on Overstock next year") to the rude and nearly unintelligible ("WHAT THE FUGGH?!")
The primary complaint was the price of these pens. They are expensive, no doubt, at $575 each. But in a world where beloved brands like Montblanc and Nakaya START above that price and where it seems like everyone is waiting for a bespoke pen from one of the community's artisanal pen-turners, this hysteria seemed as forced as Hayden Christiansen's line readings..
Even the Pen Addict Podcast hosts got their pokes in:
"They don't LOOK good," opined Myke.
"They're not PUTRID," Brad sort-of demurred.
Additional pithy thoughts from the gents included "asinine," "embarrassing," "ridiculous," and "a joke." Against both the tide of public opinion and my better judgment, I posted in the live chat room that I had ordered all three, which Brad noticed. Myke was incredulous. "I didn't BELIEVE him."
I felt kinship with the Star Wars fans that hold a wildly unpopular opinion like "I like the scene Lucas added where Han steps on Jabba's tail," or "the whole midichlorians thing totally makes sense," or "Jar-Jar Binks is my favorite character." I felt the need to defend myself, like Luke deflecting blaster fire while practicing with his lightsaber. I mean, I really liked the look of these pens from the first. But more than that, what really drew me to these pens was that they represented the nexus of two of my favorite things. Whenever I see a product that does that I get a feeling like that product was made just for me.
In the pen world, Retro 51 has nailed this concept. Their special editions are always aimed at different niches - sports fans, space fanatics, dog lovers, retro gamers, even ugly sweater enthusiasts - and typically sell out quickly. Personally, my family and I are huge Disney fans, so I have spent a fair amount of time hunting down Disney Retro 51s and Uni Kuru Togas. There are parallels to Field Notes as well. My favorite edition is Traveling Salesman because I AM a traveling salesman, and I love Two Rivers and Shelterwood for their connections to my beloved home state of Wisconsin. So when nerdy hobby "Pens" intersected with geeky obsession "Star Wars" it was pointless to resist.
Brad swept in like Han Solo in the trench and commissioned, right there on the air, a review of my newest pens for the Pen Addict blog. So here is my review of the much-maligned Cross Townsend Star Wars Limited Editions. (I hope it's not a trap.)
Episode V: The Reviewer Strikes Back
The low-resolution images on some of the retailers' websites have disappointed for the last time. In person, these pens are just stunning. While the basic design of the Cross Townsend is so classic and simple as to nearly be boring, the details added for these editions elevate the pens to something special.