The tape looks lovely on either light or dark paper, but the subtlety of the illustrations looks a little better on lighter paper. The background is quite sheer, and any grid or lines on the paper will be visible through the tape. The tape is thinner than many I've used before--like a very fine crepe paper that won't weigh down pages.
The tapes vary in price depending on the width and design. The narrower ones are a little over $3 and the wider tapes are around $4.50. That puts them right in line with the cost of other tapes.
I'm very thrilled with these tapes, overall. My primary use for them is labeling notebooks. I like to be able to tell at a glance which notebook I'm reaching for, and quickly orient myself to what's the top-front of the book. Since I tend to enjoy the paper in notebooks that have minimal branding or labels, a bit of lovely washi is very useful for pointing me in the right direction. And I've never seen any washi more lovely than this. My favorite is the jellyfish. I have to remind myself that if I put jellyfish on everything, it will defeat the labeling purpose of the tape. But it is oh, so tempting.
(JetPens provided this product at no charge to The Pen Addict for review purposes.)