Just 10 miles south of Monterey and about 100 miles south of San Francisco, Carmel is a cute little town that is a little bit Rodeo Drive meets beach town. It has a variety of local shops, restaurants, art galleries and more, all along 5-6 blocks of the main thoroughfare. And one of those shops is The Pleasure of Writing, IG: thepleasureofwriting
The Pleasure of Writing, formerly Bittner Pens, is a treasure trove of pens and all things stationery. The Pleasure of Writing was founded in 1991 by Detlef Bittner and recently celebrated its 30th anniversary in 2021. Detlef sold the business last year to Helmut Fritz, who originally wanted to retire and travel the world but then Covid hit and travel was off limits. Being a Carmel resident, Helmut had visited the store on many occasions and found out Detlef was looking to retire from the pen business and felt this was a good way to spend his time and energy.
The shop is tucked away in a little alcove at the corner of Ocean Avenue and San Carlos Street, and a yellow sign above the shop reads Bittner The Pleasure of Writing (though I’m sure they are working on getting a new sign made).